This prompted Peter Muscat Scerri into a joint venture with Riley Potato Crisps of Scunthorp, UK which had recently purchased the Tayto Sales organisation in the UK. Peter Muscat Scerri began to produce snack foods from a small, converted army barracks in Corradino. Despite a sluggish start to the business, it quickly flourished with an aggressive ‘surprise toy inside’ in-pack promotion campaign.